THE E-COMMERCE PROSPECT AND HOW YOU CAN TAKE ADVANTAGE OF IT

With the rising threat of the COVID-19 pandemic on our country’s economic pulse, the need for adaptation becomes even more apparent. Businesses are losing their brick and mortar, employees are losing their tenure, and people’s livelihoods are at stake. With these drastic conditions, it is up to us to identify opportunities that will help us adapt both our lifestyles and businesses in a manner not merely to survive, but also thrive under such pressure. Luckily for us, E-commerce may just be the avenue that we are looking for!

As citizens are urged to avoid close contact, the potency of brick and mortar services and retail have dwindled to a bare minimum. To combat this, businesses from various industries have just started to adjust their operations to focus, establish and improve on their E-commerce platforms. This would explain the surge in today’s stay-at-home business activities such as reselling, baked goods and food delivery, buy and sell mercantilism and much more. Fortunately, it’s not yet too late to jump the gun on this chance as you can capitalize on this opportunity by keeping mind the three key factors to building a strong foundation for your online business --- Branding, Valuation, and Optimization.

BRANDING YOUR ONLINE BUSINESS

The personality of today’s consumers fall under a more scrutinizing nature. They are quite observant of the branding products sport. You see, branding not only builds a sense of security for quality, but also helps one target a niche or specific market with precision. That is why it is important for you to identify your branding before you set up your online business. Your selected branding will determine how well you are able to connect with your target market as well as how you position your product/service in terms of affordability. In essence, this will act as the perfume that captures the attention of your target market, so do well to specify it and build around it. Here are some key steps you should take in order to successfully establish your branding:

1. Create a suitable brand name and logo.

2. Identify your desired positioning.

3. Adjust your publications according to your branding and positioning.

PROVIDING VALUATION

Value is another key element that an online business owner must pay attention to. Since seller-customer interactions are primarily done through online communication platforms, the efficacy to persuade your customers about your product’s value becomes even more difficult. That is why an online business owner must focus on how he/she will relay the value of their product/service to their customers through online means. Once value is properly conveyed, clients will see and take note of what you have to offer, which then gives you the chance to turn these prospects into actual sales. Here are some points you must observe in relaying valuation:

1. When offering your products or creating publications, don’t just focus on what you’re capable of, but rather what value you can bring to you customer.

2. Emphasize the benefits of your product’s valuation to your customer’s life.

3. Recognize your product’s disadvantages, and make an effort to convert these into your product’s strengths and possible value points.

ENSURING ONLINE PLATFORM OPTIMIZATION

Your approach to building an online platform should not be rushed as all the little details matter! Since E-commerce is held on the internet, social media sites will primarily being your driving force in terms of representation. In such manner, you must be able to maintain an optimized social media page on a consistent basis. Your page will act as your hub for marketing, promotion, communication and representation; thus, you need to have the proper and sufficient information indicated to carry out these activities with your clients as conveniently and efficiently as possible. In optimizing your online presence, here are some details that require your attention:

1. Indicate clearly your address of operations, phone number, mobile number, email and website (if applicable) so that your clients will have full information about your area of operations and contact information.

2. Have a consistent update schedule for posting articles, blogs, stories and other multimedia content. After all, no one would want to inquire with a dead or boring social media page.

3. If you can afford it, invest in social media sites’ post boosting functionalities. This will greatly help you reach more people in less time; thus, increasing your brand recall and awareness.

4. Maintain an aesthetic consistent with your branding. As said before, your pages will act as your “online branches”, so you must do well to make them as pleasing to look at and visit as possible. Moreover, making it consistent with your chosen branding will help reinforce your business’ image and appeal to customers.

Keeping these three things in mind will help you establish a strong foundation for any online business you choose!

LET'S WORK ON IT TOGETHER!

Lastly, if you find difficulty in identifying or operationalizing these factors, then Myriad Virtual Assistance Services may be of help to you! We are a Virtual Assistance provider that offers Social Media Management and Multimedia Content Creation freelancing services. By availing of these, we will be able to set you up with the branding, valuation and optimization according to your preference and liking.

If you are interested in working with us to build your future successful online enterprise, contact us through our website, joacquin.navales@gmail.com or 0998-537-9334 or message us directly on Facebook, Twitter or Instagram!

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